Catalyst Digital

A digital marketing firm rebrand.

A client I worked with 2 years ago, Catalyst Search Marketing, recently merged with another firm named M80, who specialize in Social Media Marketing. The merger necessitated a rebranding and so the company became Catalyst Digital, and they needed a new website to match their new identity.


Website features

The site is a completely responsive custom WordPress theme boasting custom fonts, a robust cross-browser compliant grid framework, and complex custom meta inputs on the back-end. Many pages feature a unique javascript-based page anchor navigation, which is automated when the page is built within the WordPress CMS.

Designed solutions

The client had great content we were able to leverage as a lead generation tool. As a leader in the search marketing field, the client continually does incredible research that they then publish as industry white papers. We built the client a unique and flexible landing page template, so they could offer their white papers in exchange for the user’s business contact information. These landing pages can be used privately and fed purely by advertising or marketing campaigns, but they can also be automatically promoted around the rest of the site as the client desires.

Accolades

This website won a 2013 WebAward for Outstanding Achievement in Web Development.
In 2014 it won an SIA Summit Creative Award in the category of Redesign/Rebrand.

Project credits

The project was managed by Stratabeat.
The design was done by Full Circle Design.